Against The Nostalgia of Objects: Extracts from A Manifesto for The Container Shipping Industry

The Network is Not the Territory

In business, as in war, the important thing is not how much geography we hold, but the supply lines we control. How we get food, fuel, people, goods from one point to another.

The only map that matters is the one that describes the routes we own. Everything in between – the mountains, the deserts, the forest, the places where people live – is dead space.

From the point of view of the one billion shipping containers circling the globe, the world is both one-dimensional and eternally present. The future is currently stacked eighteen thousand deep on 1,300-foot-long ships, each one designed to cover vast distances as slowly as possible – because with a theoretically endless number of ships at sea, the time it takes any one of them to get from one port to another becomes irrelevant.

Time is cheap.

The thing we’re interested in is cadence. Read the rest of this entry »